Fixing a ‘leaking’ basket page and getting users to increase their order value.
85%
increase in conversion rate
77%
increase in revenue per customer
High basket drop-off rate across all users, across all traffic types. The basket lacked key assurances and needed a UX overhaul, as the shipping calculator was too complicated and we believed this was causing a lot of ‘friction’ on the page.
We created a specifically researched and tailored basket page for this range of products. Using our unique methodology, we tested the original (Version A) against our version (Version B). This included:
